Jan
27
Here is given short definition of various terms used in Search Engine Optimization or SEO.
1. Alexa Ranking Tool. Alexa is certainly a powerful tool used to rank site traffic. Learn how your web site traffic stacks up against all your competitors! This is one of the most precise freely available resources to find out how well your website ranks up against millions of other websites on the Web.
Keep in mind: The lower the Alexa ranking number the more heavily visited the site.
A few examples are: Traffic Rank for Yahoo.com, 1; Traffic Rank for msn.com, 3; Traffic Rank for google.com, 5; Traffic Rank for ebay.com, 8; and Traffic Rank for amazon.com, 14.
These rankings are generally consistent with the level of traffic they’ve got.
2. What’s Page Rank? To put it briefly Page Rank is a “vote”, by all the other pages on the online, about how important a page is. A link to a page counts as a vote of support. If there isn’t any link there’s no support (but it’s an abstention from voting instead of a vote against the page).
How many links you’ve got from other sites are the votes you get for your site?
3. How is Page Rank Used? Page Rank is one of the methods Google uses to ascertain a page’s relevance or importance. It’s only one part of the story when it comes to the Google listing, but the other elements are discussed elsewhere (and are ever changing) and Page Rank is interesting enough to deserve a paper of its own.
Page Rank is usually displayed on the toolbar of your browser if you have installed the Google toolbar.
4. What is Search engine optimization and why is it so essential? It is the means of improving the amount of visitors to a Web site by ranking high in the search results of a search engine. The higher a Website ranks in the results of a search, the greater the chance that that site will be visited by a user.
Search Engine Optimization (SEO) plays a vital role in Online marketing, this too aids your web site have the exposure it needs and improve your website traffic quickly.
5. Site Maps? Site maps are useful in no less than 2 ways:
a. If a user types in a bad URL most websites return a really unhelpful “404 – page not found” error page. This is often discouraging. Why don’t you configure your server to send back a page that displays an error has been made, but also gives the web site map? This can help the user enormously.
b. Linking to a site map on each page raises the number of internal links in the site, distributing the PR out and protecting you against your vote “donations”.
6. Your Link Popularity. Utilization of the search engines is a very important aspect of marketing; they are usually the first means by which prospects can find your site. That’s why link popularity is so essential. If the customers can’t find your web site, you will not see any sales.
The term “Link popularity” refers to the ranking assigned to your website by the search engines. It establishes the position your page gets shown on when individuals search for particular keywords in a search engine. I can already hear you screaming… “Cool, tell me how to get my link popular!”
7. Link Exchange? Link Exchanging is essential because it can drive more visitors then search engines, once set up. Directories add important content for your customers/visitors, and this it boosts your Search engine optimization.
8. Reciprocal links. Reciprocal linking is the one other term for swapping links. That’s a link from you to someone and a link from their website to you.
To learn want more about SEO strategies visit our website about SEO where you will find additional information and content.
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