About the Team

Our Methodology

Our approach to search engine optimisation is structured around four phases that we apply to every client regardless of industry or website size.

• Phase 1, Technical Audit and Foundation: We begin with a comprehensive crawl of your website using tools like Screaming Frog, Ahrefs and Google Search Console. This identifies indexation issues, broken links, redirect chains, duplicate content, missing meta data, slow page speeds and Core Web Vitals failures. We also audit your existing backlink profile to identify toxic links that may be suppressing your rankings. If your site has been penalised or has accumulated low quality links from a previous agency, we submit a disavow file and clean up the link profile before doing anything else.
• Phase 2, Phrase Research and Content Mapping: We conduct phrase research focused on commercial intent terms that are likely to generate actual business enquiries rather than informational traffic. We map phrases to existing pages where possible and identify content gaps where new pages are needed. Each page targets a specific search intent to avoid cannibalisation.
• Phase 3, On-Page Optimisation and Content: We optimise existing pages for their target phrases including title tags, meta descriptions, heading structure, internal linking and content depth. Where new content is needed we write it in-house, ensuring it meets both search engine requirements and provides genuine value to the reader. We do not use AI-generated content without human review and editing.
• Phase 4, Off-Page Authority and Ongoing Management: We build high quality backlinks through manual outreach, digital PR and relevant directory submissions. Link building is ongoing and focuses on relevance and authority rather than volume. We monitor rankings, traffic and conversions on a weekly basis and adjust strategy as needed based on data.

Industries We Work With

Over twelve years we have developed visibility strategies for businesses across a wide range of industries. Each industry has its own competitive dynamics, search patterns and compliance considerations.

• Trades and Home Services: Plumbers, electricians, builders, landscapers and similar service-area businesses. These campaigns focus heavily on geographic visibility and "near me" search terms.
• Professional Services: Lawyers, accountants, financial advisors, consultants. These industries are competitive and require careful attention to E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) signals.
• Medical and Health: Dentists, physiotherapists, GPs, specialists. Medical optimisation requires compliance with YMYL (Your Money or Your Life) guidelines and careful content accuracy.
• Ecommerce: Online retailers on Shopify, WooCommerce and custom platforms. Ecommerce work involves product page optimisation, category structure, technical foundations at scale and managing large crawl budgets.
• Hospitality: Restaurants, cafes, bars, hotels. Heavy focus on local search visibility, Google Business Profile and review management.
• B2B: Business-to-business services including SaaS, manufacturing and wholesale. These campaigns typically target longer sales cycles with informational and consideration-stage content.

How We Work

Our process begins with understanding your business, current website condition, and competitive landscape. This informs a practical strategy focused on achievable improvements.

Before we begin any campaign we carry out a full audit of your website which includes a technical audit, backlink audit, on page review and phrase research. This is especially important if you've had previous work done because in many cases we find low quality backlinks, spammy directory listings and in some cases actual Google penalties that the previous agency never disclosed.

Reporting focuses on meaningful metrics. Every client receives a monthly report that breaks down exactly what work was carried out including phrase research, on page optimisation, link building, content writing and technical work. The report includes how many hours were spent on each task and what the results were.

What We Believe

• Technical foundations matter. Many issues stem from website problems that should be fixed before content work begins.
• Quality over quantity. Few well-optimised pages outperform many thin pages.
• Transparency is essential. You should understand what we're doing and see the results. We don't believe in sending through a generic PDF with traffic graphs and no context.
• No guarantees. Anyone guaranteeing specific rankings is being dishonest. We can improve your position, but search engines make the final decisions.
• Long-term thinking. Sustainable growth builds gradually. Shortcuts often create problems later. We only use white hat methods and ethical link building practices.
• Buyer intent focus. We focus on commercial intent phrases and local search terms that bring in customers who are ready to buy or make an enquiry, not vanity metrics.

What Happens If You Leave

If you decide to stop working with us at any point all work that has been done remains yours. Content we have written stays on your website. Technical improvements stay in place. Backlinks we have built do not get removed.

Your Google rankings may gradually decline over time in competitive industries without ongoing work but you will not lose everything overnight and we will never hold your website or content hostage. Everything we build is an asset for your business regardless of whether you continue with us or not.