Technical SEO Services Sydney
I fix the technical issues that stop Sydney websites from ranking. Site speed, crawl problems, schema markup, mobile issues. One-off audits or ongoing technical support.
What Technical SEO Means
Technical SEO is everything that affects whether search engines can crawl, understand, and index your site properly. It's the foundation that content and links build on.
A site with technical problems won't rank well regardless of how good the content is. Google can't rank pages it can't crawl. Pages that load slowly get demoted. Sites that don't work on mobile lose visibility. Technical SEO fixes these issues.
Most Sydney business sites I audit have at least a few technical issues. Sometimes they're minor. Sometimes they're significant enough to hold back the entire site. The only way to know is to check.
Technical SEO is one part of a broader SEO services approach. For businesses targeting local customers, technical work often pairs with local SEO to improve map pack visibility. For online stores, see ecommerce SEO for platform-specific technical requirements.
Common Technical SEO Issues
Site Speed
Slow sites rank worse and convert worse. Google's Core Web Vitals measure loading performance, interactivity, and visual stability. Sites that fail these tests get lower rankings. I identify what's slowing your site down and fix it. Sometimes it's image optimisation. Sometimes it's server configuration. Sometimes it's bloated JavaScript. The fix depends on the cause.
Crawl and Index Problems
Google has a crawl budget for each site. If that budget gets wasted on duplicate pages, redirect chains, or low-value URLs, important pages might not get crawled. I find and fix crawl inefficiencies. This includes XML sitemap optimisation, robots.txt configuration, canonical tag implementation, and removing or consolidating duplicate content.
Mobile Usability
Google uses mobile-first indexing. Your mobile site is what gets ranked, not your desktop version. Sites with mobile usability issues, tiny text, clickable elements too close together, or content that displays poorly on phones lose rankings. I test mobile usability and fix problems.
Schema Markup
Schema is structured data that helps search engines understand your content. LocalBusiness schema, Service schema, FAQ schema, Product schema for ecommerce. Proper implementation can get you rich results in search listings. I implement and validate schema markup.
Internal Linking Structure
Internal links distribute authority across your site. Poor internal linking means some pages get ignored while others get more authority than they need. I structure internal links so authority flows to pages that matter for rankings and conversions.
Technical SEO Audits
A technical audit gives you a complete picture of your site's technical health. I use a mix of tools and manual analysis to find issues that automated checks miss.
What an audit covers:
- Crawl analysis using Google Search Console and crawling tools
- Indexation review to find pages blocked from ranking
- Site speed testing and Core Web Vitals assessment
- Mobile usability testing
- Schema markup validation
- Internal linking structure analysis
- Redirect audit to find chains and loops
- Canonical tag implementation review
- Security and HTTPS configuration
You get a prioritised report. Issues are ranked by impact. Each issue has a specific recommendation for fixing it. Some fixes are quick. Some need developer time. Some need server configuration changes. I can implement most fixes directly or work with your developer.
Platform-Specific Technical SEO
Different platforms have different technical challenges. I work across:
WordPress
WordPress is the most common platform for Sydney business sites. Plugin conflicts, theme issues, database bloat, and caching configuration are typical problems. I know WordPress well and can fix most issues directly.
Shopify
Shopify has limitations around URL structure, canonical tags, and schema markup. I work within Shopify's constraints to optimise what's possible. This includes theme modifications, metafield implementations, and app configurations.
Custom Platforms
Custom-built sites have unique technical profiles. I work with your developer to implement fixes or make recommendations they can execute. You don't need a specific platform to get technical SEO help.
Technical SEO Pricing
One-off technical SEO audits start at $1,500 for standard business websites. This includes the full audit, prioritised report, and a follow-up call to discuss findings.
Ongoing technical SEO as part of a monthly campaign starts from $1,200 per month. This includes continuous monitoring, implementation of fixes, and adaptation as Google's requirements change.
Large sites, ecommerce platforms, and sites with complex technical requirements are quoted based on scope. I'll give you a fixed price before starting so you know exactly what you're paying.
All work is done by me in Sydney. No outsourcing to offshore teams.
Frequently Asked Questions
A technical SEO audit covers crawlability, indexation, site speed, mobile usability, schema markup, internal linking, redirect chains, canonical tags, and Core Web Vitals. You get a prioritised list of issues and specific recommendations for each one.
A one-off technical SEO audit starts at $1,500 for most business websites. Ongoing technical SEO as part of a monthly campaign starts from $1,200 per month. Large or complex sites like ecommerce platforms cost more depending on size and complexity.
Most technical fixes can be implemented within two to four weeks. Site speed work sometimes takes longer if server changes are needed. I'll give you a realistic timeframe after the initial audit based on what your site actually needs.
Technical SEO fixes problems that prevent rankings. If your site has technical issues, fixing them will help. But technical SEO alone won't rank you if you're missing content or links. The audit tells you whether technical issues are your main problem or just one of several.
Free Technical Assessment
I can run a quick technical check on your site and tell you if there are obvious issues holding you back. No obligation, no sales pitch. Just a clear answer on whether technical SEO is something you need.