Organic Visibility Campaigns: Get More Leads From Google Search
I help businesses get more leads from Google. Technical foundations, content strategy, link building and geographic targeting. Month-to-month, no lock-in contracts.
What Organic Campaigns Include
Organic visibility work covers everything that affects whether your site appears in Google results. I work across three main areas:
Technical Foundations
The technical layer is the foundation. If Google can't crawl your site properly, content and links won't matter. Technical work includes site speed improvements, mobile usability, crawl budget management, schema markup, XML sitemaps, and fixing errors that prevent indexing. Most business sites I encounter have at least a few technical issues holding them back.
Content and Targeting
Content is what ranks. I figure out what your potential customers are actually searching for, then create or improve pages to match those queries. This isn't about stuffing phrases into paragraphs. It's about having pages that answer the questions people ask Google. A pipefitter in Parramatta needs different content than a lawyer in the CBD, even though both want more traffic from search.
Links and Authority
Links from other sites tell Google your site is worth ranking. I build links through content outreach, local business connections, and industry relationships. Not directories, not spammy guest posts, not PBNs. Actual links from real sites that send traffic as well as pass authority.
How Campaigns Work
Every campaign starts with an audit. I look at your current rankings, technical setup, content, and backlink profile. Then I work out what's going to move the needle fastest for your specific situation.
Some sites need technical fixes first. A site that takes six seconds to load or has broken pages isn't going to rank well regardless of content quality. Other sites are technically fine but have thin content or weak link profiles. The audit tells me where to focus.
From there it's monthly work. I pick the highest-impact tasks each month, do them, track results, and adjust. You get a report at the end of each month showing what was done and what moved. If something isn't working I'll say so and we'll try something else.
Campaigns are month-to-month. No lock-in contracts. If you want to stop you give 30 days notice. Most clients stay because they're seeing results, not because they're locked in.
Campaigns for Businesses Across the Metro Area
The metro area has its own search dynamics. Competition is high in most industries. The CBD, North Shore, Parramatta and other commercial centres each have different patterns and competitor landscapes.
Geographic targeting matters for any business serving customers in specific areas. A dentist in Chatswood doesn't need to rank across the entire region, they need to rank for people searching nearby. A commercial lawyer in the CBD has different requirements again.
I've worked with businesses across the CBD, inner west, eastern suburbs, north shore, northern beaches, Parramatta, Hills District and western suburbs. Understanding how people search by suburb, region and "near me" terms in each area informs the approach I take.
For businesses with physical locations, Google Business Profile work is part of the mix. For service-area businesses like trades, I focus on service pages and content that targets the areas you actually work in.
Types of Campaigns Available
Geographic Visibility
For businesses that serve customers in specific areas. Includes Google Business Profile work, citations, review management, and location-based content. Essential for retail, hospitality, health, trades and any business where customers search with location intent.
One-Off Audits
Technical and content audits that identify what's holding your site back. You get a prioritised list of issues and recommendations. Some businesses use this as a starting point then implement fixes themselves. Others have me implement the fixes as part of ongoing work.
Phrase Research
Understanding what your potential customers actually type into Google. Not just obvious terms but the long-tail queries that often convert better. I use a mix of tools and manual analysis to find opportunities your competitors are missing.
Technical Work
Site speed, mobile performance, crawl efficiency, schema markup, and fixing technical issues that prevent ranking. Technical work is often the quickest win for sites that have good content but poor performance.
Online Store Campaigns
Product page improvements, category structure, faceted navigation handling, and schema for products and reviews. Online stores have specific requirements around duplicate content, pagination and product feeds.
Industries I Work With
Core principles are similar across industries but the specifics differ. A law firm needs different content and link strategies than a restaurant or a trade business. I've worked across:
- Lawyers and legal firms
- Dentists and healthcare
- Trades and home improvement
- Real estate and property
- Small business across all sectors
- Ecommerce and online retail
Each industry has different search behaviour, competition levels, and content requirements. I research what's actually working in your specific market rather than applying a generic approach.
Campaign Pricing
Monthly campaigns start from $1,200 per month for small business. Larger or more competitive projects range from $2,000 to $5,000+ per month depending on scope.
One-off audits start at $1,500. This includes technical analysis, content review, competitor comparison, and a prioritised action plan.
All work is done by me locally. I don't outsource to offshore teams. Content is written locally, link building is done manually, and technical work is handled directly.
No setup fees. No lock-in contracts. Month-to-month with 30 days notice to cancel. Written quote before any work starts so you know exactly what you're getting.
What Results Look Like
Results aren't instant. Anyone promising first page rankings in weeks is either targeting worthless phrases or using tactics that risk penalties.
Real results look like this:
- More organic traffic month over month
- Higher rankings for commercially valuable phrases
- More enquiries and leads from search
- Better visibility in map results
- Improved site speed and user experience
I track rankings, traffic and conversions monthly. You see what's working and what isn't. If a campaign isn't delivering after a reasonable timeframe I'll tell you straight up rather than stringing it along.
Frequently Asked Questions
Campaigns start from $1,200 per month for small business. Larger or more competitive projects range from $2,000 to $5,000+ per month. One-off audits start at $1,500. I provide a written quote before any work begins so you know exactly what you're paying for.
Most businesses see meaningful ranking improvements within three to six months. Some technical fixes can show results in weeks. Content and link building typically need four to six months to move the needle. I track progress monthly so you can see what's working.
No. Anyone guaranteeing specific rankings is either guessing or using tactics that risk penalties. What I do guarantee is transparent work, monthly reporting, and a campaign built around your business goals. If something isn't working I'll tell you and we'll change approach.
Monthly campaigns include technical work, content creation or improvement, link building, Google Business Profile management where relevant, and monthly reporting. The exact mix depends on what your site needs most. I work on one thing at a time rather than spreading effort thin across everything.
Free Website Audit
I can assess your current visibility and provide a written report on what would be involved in improving it. No obligation, no sales pitch. Just a clear picture of where you stand.