Optimisation Pricing
Transparent pricing. No hidden costs, no lock-in contracts. Here's what optimisation actually costs and what you get for your money.
Optimisation Pricing Overview
Here's what optimisation typically costs across the metro region. These are real numbers, not "contact us for a quote" vagueness.
Monthly Campaigns
- Small business local visibility: $1,000 to $1,500 per month
- Standard business campaigns: $1,500 to $2,500 per month
- Competitive industries: $2,500 to $5,000+ per month
- Ecommerce and large sites: $2,500 to $5,000+ per month
One-Off Projects
- Optimisation audit: From $1,500
- Technical fixes: Quoted based on scope
- Website visibility setup: From $1,000
Hourly Consulting
$180 per hour for specific questions or small projects. Most ongoing work is done on monthly retainers rather than hourly.
What You Get for Your Money
Monthly Campaigns Include
- Initial audit and strategy development
- Technical fixes and maintenance
- Content creation or improvement
- Link building (quality over quantity)
- Google Business Profile management (for local businesses)
- Monthly reporting with actual metrics
- Direct access to me, not an account manager
What Affects the Price
- Your industry: Some industries are more competitive than others
- Your location: Targeting the entire metro region costs more than targeting one suburb
- Your current site: Sites with major technical issues need more work
- Your goals: Aggressive growth targets require more resources
- Content needs: Creating new content costs more than optimising existing pages
Pricing by Business Type
Local Service Businesses
Trades, cafes, salons, local shops. Targeting customers in a specific area.
From $1,000 per month. Focus on Google Business Profile, local visibility, and service pages.
Professional Services
Lawyers, accountants, consultants, medical practices. Higher competition, more content needed.
From $1,500 per month. Focus on practice area pages, authority building, and content.
Ecommerce
Online stores with product catalogues. Technical complexity, many pages.
From $1,500 per month. Focus on product and category pages, technical optimisation, and schema.
Multi-Location Businesses
Businesses with multiple locations or service areas. More pages, more complexity.
From $2,000 per month. Focus on location pages for each area, plus core optimisation work.
What's Not Included
Some things aren't part of standard optimisation pricing:
- Website development: Major site rebuilds or new websites are quoted separately
- Paid advertising: Google Ads management is separate from organic visibility work
- Photography or video: Creating visual assets for your site
- Copywriting for non-optimisation pages: About pages, team bios, etc.
If you need these, I can either include them in a larger quote or point you to people who do them well.
No Hidden Costs
The price I quote is the price you pay. No setup fees, no surprise charges, no "oh by the way that costs extra".
Before starting any work, I provide a written quote that specifies:
- Exactly what work will be done
- What the monthly cost is
- What results you can expect
- How long it typically takes
If the scope changes during the campaign, I discuss it with you first. No unexpected invoices.
Frequently Asked Questions
Optimisation in the metro region typically costs between $1,000 and $5,000 per month depending on the scope. Small business campaigns start around $1,000 to $1,500. Larger or more competitive projects range from $2,000 to $5,000+. One-off audits start at $1,500.
Pricing varies based on the amount of work required, the competitiveness of your industry, the number of pages or locations, and whether you need technical fixes, content creation, or link building. A simple local campaign costs less than a competitive national campaign.
Not necessarily. Higher prices don't guarantee better results. What matters is whether the work is appropriate for your situation. Some businesses need extensive campaigns, others need focused local visibility work. I price based on what you actually need, not what I think you'll pay.
No. I work month-to-month with 30 days notice to cancel. Optimisation takes time to show results, but you shouldn't be locked in if you're not seeing progress. You stay because it's working, not because you're trapped in a contract.
Get a Fixed Quote
Tell me about your business and I'll give you a fixed price for optimisation. No obligation, no sales pressure. Just a clear number based on what you actually need.