SEO Sydney: Expert SEO Services That Rank You Higher on Google & AI Search
Search engine optimisation for Sydney businesses.
I am Dom. I have been doing SEO for businesses across Sydney for over twelve years. I work with law firms in the CBD, trades businesses in western Sydney, medical practices on the north shore, and ecommerce stores selling nationally. I handle the work myself and you deal with me directly.
Month-to-month campaigns from $1,200. No lock-in contracts. No offshore teams. No junior account managers. Just the person doing the work, on the phone when you call.
SEO Services
Technical SEO: Site speed optimisation, Core Web Vitals, mobile usability, crawlability, indexation issues, schema markup, and structured data implementation. The foundation that everything else depends on.
Local SEO: Google Business Profile optimisation, local citations, map pack visibility, and location-specific content. For businesses that rely on customers in a defined geographic area.
On-Page SEO and Content: Keyword research, content strategy, service page optimisation, and ongoing content production. Content that targets real search queries and converts visitors into enquiries.
Link Building: Backlinks from relevant Australian websites, industry directories, and authoritative sources. No private blog networks or offshore link farms.
Ecommerce SEO: Product page optimisation, category structure, faceted navigation handling, and schema for products and reviews. For online stores selling nationally.
SEO Consulting: Strategic advice and ongoing guidance for businesses that want to handle implementation in-house. Hourly or retainer arrangements available.
Web Design: Custom websites built with SEO architecture from the start. Site structure, internal linking, page speed, and mobile performance considered from day one. From $2,500.
See the full SEO services overview for what is included in each area.
How SEO Works in Sydney
Sydney is a competitive search market and every suburb has different dynamics. A dentist in Bondi Junction competes against twenty-five practices within a few kilometres for three map pack positions. An accountant in Parramatta faces firms that have been investing in search engine optimisation for three or four years. A tradie in the inner west needs to rank for near me searches and often does not have a Google Business Profile configured correctly.
The pattern I see most often with Sydney businesses is one of two situations. Either they have done nothing with SEO, or they have been with an agency that outsources content offshore and buys links from private blog networks. The monthly reports look impressive with traffic graphs and keyword charts but when you examine the data closely there are no actual leads or phone calls coming through.
Every campaign I run is built around what the business actually needs. That starts with a technical audit of the website, competitor analysis for your specific industry and area, and then a clear plan with measurable targets.
Website and Technical SEO
Most SEO problems start with the website itself. Before any links are built or content written, I audit what is happening under the hood.
- Site speed and Core Web Vitals: Slow pages lose rankings and visitors. I audit LCP, INP, and CLS metrics and fix what is slowing your site down.
- Mobile usability: The majority of searches in Sydney happen on mobile devices. Your website needs to function properly on phones, not just look acceptable.
- Crawlability and indexation: If Google cannot crawl and index your pages correctly then nothing else matters. I check for indexation issues, redirect chains, broken links, duplicate content, and orphan pages.
- Schema markup: Structured data helps search engines understand what your business does, where you operate, and what services you offer. I implement LocalBusiness, Service, FAQ, and other relevant schema types.
- Backlink profile audit: If you have had previous SEO work done, I audit your backlink profile first. Toxic links from a previous agency can actively suppress your rankings and need to be cleaned up before building anything new.
The technical foundation has to be right. Organic rankings, local search visibility, and AI search selection all depend on it.
AEO and GEO: AI Search Visibility
Search is changing. Google AI Overviews, ChatGPT, Gemini, and Perplexity are changing how people find and evaluate businesses. I make sure your business appears in AI-generated answers and recommendations, not just traditional search results.
Answer Engine Optimisation (AEO) focuses on structuring your content so search engines can extract and display it directly in featured snippets, answer boxes, and AI Overviews. When someone searches a question relevant to your business, AEO determines whether your content appears as the answer.
Generative Engine Optimisation (GEO) focuses on being referenced by AI systems that synthesise answers from multiple sources. When someone asks ChatGPT or Gemini to recommend an SEO consultant in Sydney or a plumber in Parramatta, GEO determines whether your business gets mentioned.
Both disciplines build on traditional SEO foundations. Clear, accurate, well-structured content from a credible source is what AI systems select. I integrate AEO and GEO into every campaign because this is where search is heading and early movers have a significant advantage.
What SEO Costs in Sydney
What is Included
- Keyword research and competitor analysis
- On-page optimisation for all target pages
- Technical SEO audit and implementation
- Link building from relevant Australian sources
- Content writing for service and location pages
- Google Business Profile setup and management
- Monthly reporting with full breakdown of work completed
- Direct access to me by phone and email
Pricing
- Local SEO: From $1,200 per month
- National and ecommerce SEO: From $2,000 per month
- No setup fees
- No lock-in contracts: Month to month, 30 days notice
- Free SEO audit before you commit to anything
Written quote with a full breakdown before anything starts. The cost depends on competition level in your industry, the number of keywords you need to target, and how much content and link building is required. Every quote is different but I am transparent about what each dollar goes toward.
Frequently Asked Questions
Local SEO campaigns for Sydney businesses start from $1,200 per month. National and ecommerce SEO starts from $2,000 per month. Pricing depends on the level of competition in your industry, number of target keywords, and how much content and link building is required. A written quote with a full breakdown is provided before any work begins.
Most Sydney businesses see measurable ranking improvements within three to six months. The timeline depends on your current search position, the competition level in your industry and suburb, and the technical condition of your website. Google Business Profile improvements and technical fixes can produce faster results in some cases.
No. All SEO campaigns are month to month with 30 days notice. There are no lock-in contracts. If you decide to stop, everything stays yours including content, technical improvements, and backlinks. I recommend a minimum six months to see proper results, but the decision is always yours.
I work with professional services firms including lawyers, accountants, and financial planners. I also work with trades and construction businesses, healthcare providers including dentists and physiotherapists, ecommerce stores, hospitality venues, and B2B companies across the Sydney metropolitan area. Each campaign is built around the specific search patterns and buying behaviour of the industry.
No. All work is done by me personally from Sydney. Content writing, technical SEO, link building, and reporting are all handled locally. When you call, you speak to the person doing the work on your website. There are no offshore teams, no junior account managers, and no middlemen.
Areas Serviced Across Sydney
I work with businesses across the greater Sydney metropolitan area. For local businesses, Google Business Profile optimisation is a core part of the campaign as it drives map pack visibility and near me search results.
In the inner city and eastern suburbs I work with businesses in Sydney CBD, Surry Hills, Pyrmont, Ultimo, Darlinghurst, Haymarket, Barangaroo, Bondi, Bondi Junction, Paddington, Double Bay, Randwick, Coogee, and Rose Bay.
In the inner west I service Newtown, Marrickville, Leichhardt, Balmain, Rozelle, Glebe, and Annandale.
On the north shore I work with businesses in North Sydney, Chatswood, St Leonards, Crows Nest, Neutral Bay, Mosman, and Lane Cove. On the northern beaches I service Manly, Dee Why, Brookvale, and Mona Vale.
In western Sydney and the Parramatta region I work with businesses in Parramatta, Westmead, Harris Park, Granville, Blacktown, Penrith, Liverpool, Bankstown, Fairfield, and Campbelltown.
In the Hills District I service Castle Hill, Baulkham Hills, and Norwest. In the inner south I work with Alexandria, Zetland, Waterloo, Mascot, and Rosebery.
In the inner north I service Ryde, Macquarie Park, Epping, and Gladesville. In the Sutherland Shire I work with businesses in Cronulla, Miranda, Caringbah, and Sutherland.
Free SEO Audit
I will do a free audit of your website covering technical health, backlink profile, and how you compare against your main competitors for the keywords that matter to your business. It is a written report, not a sales pitch. I send it through and you can decide from there whether it makes sense to have a conversation.
I answer my phone. I am punctual with deadlines. I fix what I say I will fix. These sound like basic things but they are not common in the Sydney SEO industry.
SEO by Industry
Different industries have different search patterns, competition levels, and content requirements. I have worked across most sectors in Sydney and each campaign is built around what actually works in that specific market.
- Lawyers and legal services: Family law, criminal law, commercial litigation, conveyancing, and general practice firms.
- Dentists and healthcare: General dentistry, orthodontics, cosmetic dentistry, and specialist medical practices.
- Trades and home services: Electricians, plumbers, builders, landscapers, and mobile trades businesses.
- Real estate and property: Sales agents, property managers, and buyer's agents across Sydney.
- Small business: Retail, hospitality, professional services, and local service businesses.
See SEO pricing for a breakdown of what campaigns cost across different business types.
Get Found on Google
For businesses just starting out or trying to understand why they are not showing up in search results, I have put together some guides that explain the basics.
- Add your website to Google: How to get indexed and appear in search results.
- Website not showing on Google: Common reasons and how to fix them.
- Get more customers from Google: Beyond rankings, how to actually convert traffic.
- Google Business Profile help: Setting up and optimising your map listing.
These are free resources. If you need hands-on help after reading through them, that is what I do.
Call 0400 454 859 or send through an enquiry. I will get back to you within one business day.